WebTargeting the uninformed consumers is the right of marketers because it enables companies to present new brands in the market and to secure a wide range of users, … WebMar 29, 2024 · In targeting the uninformed consumers, the company introduces their brand to new markets. However, it may seem unethical to target an informed consumer group. This is because it may intrude their cultural beliefs and social norms. The products may not best fit the group and introducing them to the people may be wrong.

How is targeting uninformed consumers unethical?

WebGet sample for $1. Targeting uninformed consumers, is unethical. A company trying to sell a product shouldn’t have to go about means of deception or hiding information in … WebI believe it is ethical to target the uninformed consumer. Let me state up front that this does not mean targeting such consumers with lies; dishonesty is unethical. What it means that whether a consumer is informed or not is not relevant to the role of the marketer, for a couple of important reasons. in home rehab physical therapists

Ethical Issues of Targeting Uninformed Consumers Essay

WebAn example is when fast-food restaurants advertise a humongous burger. A consumer is intrigued with the size of this burger.But when they eventually purchase this burger, they … WebMay 3, 2024 · Ethical Consumerism. Advertising is a method to gain attention and target customers to sell products. This is also known as targeting. Not all companies follow the ethical rules to reach out to consumers. Many businesses use manipulation and deception to achieve their sales goals. Ironically, some consumers trust the business to look out … WebDownload. It is unethical to target uninformed consumers because these consumers waste money on name brands and these brands often mislead, exploit, or spam … mlm back office